I don't think Google+ is a Facebook killer just yet, but if it can crack social networking for organisations, it'll take a big step in that direction. Facebook's strength lies in it's ability to connect individuals, but it doesn't do a good job of coping with our complex, context-based social interactions. Depending on whether I'm in a work or family context, or talking geek or sport stuff, I'm a slightly different version of myself. It makes sense that whatever social networking tool I use reflects this kind of nuanced approach to my personality and I think Google+ has the making of this with it's circles. That's why I think it's a better fit for business and organisations than Facebook. Being able to share a link with my organisation and my geek friend but not my family, or family and organisation but not geek friends has the potential to be a very powerful way to connect with others.
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